Bass Pro Shops

BPS Direct, LLC (doing business as Bass Pro Shops) is an American privately held retailer of hunting, fishing, camping and other related outdoor recreation merchandise.

Bass Pro Shops operates retail locations in the United States, as well as in Canada. The largest flagship stores are known as Outdoor World stores. The largest store currently is the Pyramid in Memphis, Tennessee.

Bass Pro Shops also hosts Outdoor Skills Workshops, teaching skills such as fly fishing, Dutch oven cooking, archery hunting with an archery range in the store, and GPS navigation.

Bass Pro Shops also owns White River Marine Group which manufactures and distributes boats under the brand names Ranger, Nitro, Triton, Tahoe, Tracker, Sun Tracker, Regency, Mako, and Ascend.

Bass Pro Shops was founded by Johnny Morris in 1971 in Springfield, Missouri. Its first retail outlet, however opened in 1972.

In addition to the store, the founder also opened the Wonders of Wildlife in Springfield, Missouri. This museum and aquarium recreates a multitude of ecosystems and is considered the largest wildlife attraction in the world.

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